Project Name: Disseminação das marcas próprias – “Terre de Coton” e “Les Enfants de Terre de Coton”
Project Code: NORTE-02-0752-FEDER-001594
Objective: Reforçar a competitividade das pequenas e médias empresas
Intervention Zone: NORTE – Póvoa de Lanhoso
Beneficiary Entity: Alda Têxteis, Lda.
Approval Date: 2015-11-12
Start Date: 10-09-2015
End Date: 08-09-2018
Total Elegible Cost: 268.055,00 €
Financial Support from the European Union: FEDER – 120.624,75 €
Objectives, Activities and expected results:
The main strategic objectives are:
* To cement the presence of ALDA in international markets;
* Diversify target markets for your products;
* Position itself in the medium / high segment of home textiles through own brands;
* Develop a new range of products dedicated to the youth public;
* Increase sales of own brands;
* Boost online sales.
Project Name: Lançamento da marca FAT PIG e consolidação dos mercados internacionais
Project Code: NORTE-02-0752-FEDER-042382
Objective: Reforçar a competitividade das pequenas e médias empresas
Intervention Zone: NORTE – Póvoa de Lanhoso
Beneficiary Entity: Alda Têxteis, Lda.
Approval Date: 18-04-2019
Start Date: 01-11-2018
End Date: 31-10-2020
Total Elegible Cost: 429.420,00 €
Financial Support from the European Union: FEDER – 193.239,00 €
Objectives, Activities and expected results:
This project was conceived with the aim of consolidating the existing own brands, Terre de Coton and Les Enfants, and, at the same time the international launch of the new FAT PIG brand, aimed at the youth segment. Thus, the above typologies result from the following investment options:
* Participation in international fairs in the home textiles segment;
* Development of an interactive and responsive website that compiles all brands of the company, aimed at B2B and B2C customers.;
* Hiring specialized services for the international promotion of brands, which highlights the product show in Germany and the Netherlands;
* Conducting prospecting trips to attract new customers;
* Conducting campaigns and catalogs for the dissemination of brands, as well as the registration of the community mark FAT PIG;
* Hiring a qualified staff for online content management;
* Certification in accordance with SMETA and renewal of OEKO TEX..
With the implementation of this project it is estimated to reach, after the project, an internationalization rate of 93.17%.
